Fucking Writers’ Conferences: how do they work?

This is our April topic. I can drop an F bomb in it because the speaker said it was okay, and that was because the speaker is me and I’m the one who puts the PRO in profanity, right? Damn straight.

This month we’re on the 4th Tuesday instead of the 3rd Monday, but oh well, a foolish consistency is the hobgoblin of small minds, eh? And we’ll be starting at 6pm instead of 7, and it’s all cash, $20 a head for the set meal. Everybody gets the earlybird price this month.

There’s been a bit of chaos around Shebeen Global HQ this month, but we’re finally organized. We’ll be in the Revel Room upstairs again, from 6-8 or so. This way you don’t have to grab a snack before the meeting!

I’ll be speaking about how to get the most from a writer’s conference, and having been on the board of a couple and an attendee and speaker at more than I can count without taking off my shoes, I have a lot to share. If you do too, we want to hear from you.

And don’t forget the Women&Words conference this coming Friday and Saturday. Guess who’ll be speaking there as well? [insert smiley of your choice, as I am far too bloody dignified to use them myself]

By the way, if you have a favorite conference, please do drop a link to them in the comments. The more the merrier, and it’d be great to do one grand roundup post of all the conferences within reach of BC.

Job Posting: Newsletter Marketing Consultant

Unhappy Hours

Unhappy Hours

I got this one off Twitter, following the Hired Guns. There are an awful lot of jobs being publicized on Twitter lately.

(and if you’re wondering where/when our April Shebeen Club meeting is, it’ll probably be next Tuesday at Revel upstairs, but we’re having a bit of difficulty pinning people down for that. Stay tuned, I’ll post it as soon as I know)

The Hired Guns are seeking a seasoned Newsletter Marketing Consultant with top-notch email experience for our client, a leading education publisher. You will work to take newsletter marketing for their Teachers division to the next level by managing the strategic development and deployment of newsletters targeting educators for nursery through grade 12.

Gun Profile:

While you’ve got significant experience managing and testing email campaigns, you’ve got a true gift when it comes to newsletters. You know how to optimize them for peak performance and to significantly improve metrics through your innovative approach to newsletter marketing. But that’s because you understand list management and CRM, through and through. It’s important you have experience establishing testing plans and list segmentation, and you’ll need to be comfortable advising clients on strategy and sticking to your guns. Bottom line, you love this sub-vertical within e-marketing, and you’re comfortable and confident in your command of best practices.

Nitty Gritty:

As the Newsletter Marketing Consultant, you will be focused on reinventing the teacher newsletter. Then, you’ll manage and establish monthly deployments, deliver a test plan, and customize an advanced testing dashboard. You’ll incorporate past tests, Omniture data, hypotheses, and content strategy to decide on next actions, and you’ll set up for future testing, data reporting, and campaign management in conjunction with the larger parent organization.

You will design and build the necessary assets, including preparing strategic briefs for client approval. Expect to go through about two rounds of revisions per creative, resulting in copy and design that’s brand-friendly and encourages direct response. You’ll need to deliver creative design assets in the preferred format and make final hand-coded HTML files cross-browser ready. So diplomacy is key.

Inside Skinny:

Maybe you were once an teacher or have other experience working in or serving the education community. It’s not necessary you eat, sleep, and breathe the education market, but any familiarity you bring to the table will make your job a lot easier.

Net-Net:

It’s a fun subject, a celebrated company, and a fantastic opportunity.

Shebeen Club Mixer Monday, March 21st

The Auld Shebeen

The Auld Shebeen

Just a social night this month: no speaker, no pressure. Bring whatever you’re working on for boasting/comparison purposes! $25 at the door gets you dinner and a drink and the best literary cadre of companions in all of Vangroover! That’s the price for our special menu, or this once you can order off the regular menu and “pay as you go.”

Next month we’ll be back to our usual meet&greet/presentation/arguing and drinking schedule.

UPDATE: It’s apparently World Poetry Day on Monday.

Monday is World Poetry Day and, coincidentally, the anniversary of the first twitter tweet. Celebrate with a “twaiku” by Elizabeth Alexander:

Teeny tiny poem

Teeny tiny poem/just enuf 2hold/1 xllent big word/Impluvium/open-eyed courtyrd/collectng rain/as all poems do/ skylife, open/birds do:/ tweet

More on UN World Poetry Day here
NYTimes article here
Four New Twitter poems (including Alexander’s) here

 

 

Readings at the Utopia Festival!

Utopia Festival: more than just dj's!

Utopia Festival: more than just dj's!

Got this via an email from Nikki Reimer, one from Sean Cranbury, two from W2, one from Irwin Oostindie, and four Facebook invitations. So, obviously, I HAVE to post it!

Along with the direct link to buy tickets.

Just a quick note to let you know about an amazing literary event next Saturday – Vancouver Women Read @ W2 Utopia Festival.

Curated by Nikki Reimer and Alex Leslie in conjunction with the W2 Real Vancouver Writers’ Series this is some real next level programming.

Nikki and Alex have curated 5 Vancouver writers whose performances will be punctuated by musical appearances by First Nations artists such as Tanya Tagaq, JB The First Lady and cello prodigy Cris Derkson.

AND – The keynote address will be given by international electroclash sensation Peaches.

Needless to say it’s going to be fairly incredible.

You can find more info about the event, how to buy tickets and the performers here – http://booksontheradio.ca/2011/02/25/w2-utopia-festival-vancouver-women-read-saturday-march-5-2011/

Any help that you can provide in terms of spreading the word to your friends or followers in the social media world is much appreciated.

The hashtag for the event is #W2Utopia.

Looking forward to this event and I hope to see you there.

Thanks,

Sean

Sean Cranbury – Executive Editor, Host, Regulator

Books on the Radio / Advent Book Blog / W2 Real Vancouver Writers’ Series / etc…

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Communications Director Wanted

suessian megaphone

Here’s a juicy job opportunity in the world of do-goodery, a field which I know appeals to Shebeen Club members. Found it on Twitter.

EMPLOYMENT OPPORTUNITY

Position: Director, Communications
Organization: Small Change Fund http://smallchangefund.org/
Location: Toronto, Ontario or Kitchener-Waterloo, Ontario

Small Change Fund empowers Canadians to make big change with small change. Athttp://smallchangefund.org/, we provide a place for people to discover, share, connect with, and support amazing grassroots projects in communities across the country.

Small Change Fund is a young and rapidly evolving organization searching for our first Director of Communications. As our Director of Communications you will have the chance to shape the future of an award-winning organization, and have an impact on all of the grassroots projects we support.

Your journalistic ability will enable you to draw out the stories behind the grassroots projects supported by Small Change Fund, and your skills in marketing will allow you to reach and engage sponsors and donors in supporting these important local efforts to enhance environmental sustainability and social justice.

Your aptitude for multi-tasking will allow you to transition between strategic and operational efforts in a fast-paced environment, while keeping an eye on detail. You excel in using social media for social good and your established network of media contacts support these efforts.

Your energy, enthusiasm and creativity lend well to Small Change Fund’s team, who believe that flexibility, an enterprising spirit, and positive outlook contribute to enabling us to consistently innovate in the area of grassroots giving.

The overarching goals of this position are to:
1. Build and reinforce Small Change Fund’s corporate identity/brand (visual, language) among target audiences
2. Engage target audiences in supporting the projects featured on smallchangefund.org
3. Build new and repeat traffic on smallchangefund.org, and work with staff team to ensure an innovative, unique and authentic experience for donors

Key Responsibilities include:
* Together with the Board Communications Committee, external advisors and staff, develop and execute a strategy using communications, marketing and public engagement standards and practices that reflect SCF’s mission and values.
* Develop a value proposition and key messages to communicate our core brand identity, and work closely with SCF team to ensure messaging is consistent with overall communications, marketing and public engagement objectives
* Provide strategy, content oversight, and creative management to SCF team, including working with consulting writers, designers, and programmers.
* In collaboration with the Program Team, write, create and assist in the dissemination of materials to attract high quality projects to smallchangefund.org
* Continually improve the presentation of projects on smallchangefund.org, including creating tools for donors to explore projects (i.e. video), and developing compelling language
* Working with the Program Team, create strategies and tools that encourage project leaders to tap into their networks, help them share their stories and report on their activities
* Focusing on pipeline and prospect development, and working across related areas, calendar, develop, and drive campaigns to targeted audiences to encourage engagement and philanthropy
* With support from the Program team, lead the creation of a donor centered experience that is creative and effective in maintaining existing and attracting new donors
* Manage media relations, research editorial opportunities and build relationships with key industry media.
* Leverage social networks to build affinities with potential partners, sponsors or issue positions
* Together with the President, Executive Director and Program team, lead the development of community or issue specific funds (e.g. indigenous people’s fund, climate change fund) that may be of particular interest to donors
* Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the use of social media at Small Change Fund
* Monitor social networks for potential threats or opportunities
* Measure the impact of social media on the overall marketing efforts
* Plan and administer budgets for communications/marketing for the organization
* Provide monthly reporting to executive team.

The successful candidate will have:
* A diploma or degree in communications, marketing, journalism or related area
* Minimum of five years of experience
* Demonstrated interest in the public sector

Interested candidates may send their resume and expression of interest, including links to online writing, blogs, articles, twitter feeds (in both attachment and copied into the body of an email) to info(at) smallchangefund.org* by March 15, 2011.

 

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