CBC Senior Communications Position

A new job has come in over the transom: this one’s primarily marketing, so may the best Canadian Content pimp win!

(I am sure the CBC is horrified by that, but oh well!)

Communications, Community Outreach & Marketing Professional

CBC/Radio-Canada – Vancouver, Canada Area

Job Description

Pour lire cette offre d’emploi en français, SVP visitez notre site web: http://www.radio-canada.ca/emplois et cherchez sous l’offre: VAN00360

If you are interested in public broadcasting and strive to take pride in what you do, look no further. This is the place for you. The national public broadcaster, CBC/Radio-Canada will give you the opportunity to work on projects you wouldn’t find anywhere else.

CBC British Columbia is seeking a dynamic marketing communications professional with a passion for community development and public broadcasting. As a Senior Communications Officer you will be instrumental in raising the profile of CBC British Columbia across the Province. You bring an innovative spirit to your work, and thrive in fast paced environments. If you are a marketing pro with a community background then this is the job for you!

Desired Skills & Experience

We are looking for candidates with the following profile:

Develop and implement strategic, integrated marketing plans to promote local TV, radio, online and community programming in BC.

Create and execute innovative marketing strategies for online and social media platforms.

Diversify and manage CBC Vancouver’s community sponsorship and partnership program through the negotiation and coordination of strategic partnerships.

Superior negotiation skills and the ability to navigate complex issues to bring about agreement.

Write, edit and produce a range of marketing materials (print and broadcast); Write and produce television, radio and online promotions.

Conceptualize and develop publicity concepts and approaches, including developing and pitching story ideas to appropriate media, developing and producing supporting visual and print materials, organizing publicity activities, directing photo shoots and handling a wide variety of media inquiries and requests.

Imaginative, resourceful and always ready with a solution to a challenge or suggestion for a more effective/efficient way to do business.

Ability to work flexible hours often at short notice depending on activities and events.

Sense of humour.

Working knowledge of Vancouver’s diverse communities and an established network within those communities.

Demonstrated public speaking and networking skills. Success in crafting dynamic and persuasive presentations.

Graduation from University or Community College with a diploma or certificate in Public Relations or Communications, or an equivalent combination of education, training and experience.

Minimum of five years direct experience in promotion and marketing. Job also requires demonstrated superior writing skills, leadership, creativity, strategic thinking, planning, organizational ability and interpersonal skills. Knowledge of CBC radio and television broadcasting is required.


Communications Director Wanted

suessian megaphone

Here’s a juicy job opportunity in the world of do-goodery, a field which I know appeals to Shebeen Club members. Found it on Twitter.


Position: Director, Communications
Organization: Small Change Fund http://smallchangefund.org/
Location: Toronto, Ontario or Kitchener-Waterloo, Ontario

Small Change Fund empowers Canadians to make big change with small change. Athttp://smallchangefund.org/, we provide a place for people to discover, share, connect with, and support amazing grassroots projects in communities across the country.

Small Change Fund is a young and rapidly evolving organization searching for our first Director of Communications. As our Director of Communications you will have the chance to shape the future of an award-winning organization, and have an impact on all of the grassroots projects we support.

Your journalistic ability will enable you to draw out the stories behind the grassroots projects supported by Small Change Fund, and your skills in marketing will allow you to reach and engage sponsors and donors in supporting these important local efforts to enhance environmental sustainability and social justice.

Your aptitude for multi-tasking will allow you to transition between strategic and operational efforts in a fast-paced environment, while keeping an eye on detail. You excel in using social media for social good and your established network of media contacts support these efforts.

Your energy, enthusiasm and creativity lend well to Small Change Fund’s team, who believe that flexibility, an enterprising spirit, and positive outlook contribute to enabling us to consistently innovate in the area of grassroots giving.

The overarching goals of this position are to:
1. Build and reinforce Small Change Fund’s corporate identity/brand (visual, language) among target audiences
2. Engage target audiences in supporting the projects featured on smallchangefund.org
3. Build new and repeat traffic on smallchangefund.org, and work with staff team to ensure an innovative, unique and authentic experience for donors

Key Responsibilities include:
* Together with the Board Communications Committee, external advisors and staff, develop and execute a strategy using communications, marketing and public engagement standards and practices that reflect SCF’s mission and values.
* Develop a value proposition and key messages to communicate our core brand identity, and work closely with SCF team to ensure messaging is consistent with overall communications, marketing and public engagement objectives
* Provide strategy, content oversight, and creative management to SCF team, including working with consulting writers, designers, and programmers.
* In collaboration with the Program Team, write, create and assist in the dissemination of materials to attract high quality projects to smallchangefund.org
* Continually improve the presentation of projects on smallchangefund.org, including creating tools for donors to explore projects (i.e. video), and developing compelling language
* Working with the Program Team, create strategies and tools that encourage project leaders to tap into their networks, help them share their stories and report on their activities
* Focusing on pipeline and prospect development, and working across related areas, calendar, develop, and drive campaigns to targeted audiences to encourage engagement and philanthropy
* With support from the Program team, lead the creation of a donor centered experience that is creative and effective in maintaining existing and attracting new donors
* Manage media relations, research editorial opportunities and build relationships with key industry media.
* Leverage social networks to build affinities with potential partners, sponsors or issue positions
* Together with the President, Executive Director and Program team, lead the development of community or issue specific funds (e.g. indigenous people’s fund, climate change fund) that may be of particular interest to donors
* Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the use of social media at Small Change Fund
* Monitor social networks for potential threats or opportunities
* Measure the impact of social media on the overall marketing efforts
* Plan and administer budgets for communications/marketing for the organization
* Provide monthly reporting to executive team.

The successful candidate will have:
* A diploma or degree in communications, marketing, journalism or related area
* Minimum of five years of experience
* Demonstrated interest in the public sector

Interested candidates may send their resume and expression of interest, including links to online writing, blogs, articles, twitter feeds (in both attachment and copied into the body of an email) to info(at) smallchangefund.org* by March 15, 2011.


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Editors’ Association of Canada Certification

Got this in an email; years ago I won a free workshop from the EAC, who are great people, but regrettably I never took it. Their workshops are thorough enough that I have confidence in their certifications although I haven’t bothered to get certified, myself. Ask anyone and they’ll tell you there’s no doubt I’m certifiable.

Are you ready to join an elite group of Certified Professional Editors, Certified Proofreaders, Certified Copy Editors or Certified Structural and Stylistic Editors? Don’t wait! The registration deadline for Editors’ Association of Canada certification is just around the corner.

Register now

To learn more about EAC certification and register online, visit the certification website. Registration closes on Monday, October 26, 2009, at 1 p.m., Eastern Time.

Take advantage of this final opportunity to earn your certification based on the current Professional Editorial Standards (PES-1999)

Complete your certification credential this year. If you’ve already passed one or more of the tests required to earn a particular credential—Certified Professional Editor (CPE), Certified Structural and Stylistic Editor, Certified Proofreader or Certified Copy Editor—register for the 2009 test that allows you to complete that credential.

Earn the combined Certified Structural and Stylistic Editing credential by passing the Structural and Stylistic Editing and Elementary Knowledge of the Publishing Process tests this year. November 2009 is the last time the combined Structural and Stylistic Editing test will be offered. Starting in 2010, separate Structural Editing and Stylistic Editing tests will be offered, giving test-takers the opportunity to become a Certified Structural Editor or a Certified Stylistic Editor.

Starting in 2010, all tests will be based on PES-2009. For more information about the 2010 changes to the certification program, requirements and transfer credits, read the certification FAQ.

If you’re seeking official recognition of your high level of knowledge and skill and an editor’s marketing advantage, register for this year’s tests today.

Test dates

Saturday, November 21, 2009

  • Proofreading (10 a.m. to 1 p.m.)

Monday, November 23, 2009

  • Structural and Stylistic Editing (10 a.m. to 1 p.m.)
  • Elementary Knowledge of the Publishing Process (2:30 p.m. to 4:30 p.m.)

The Copy Editing test will not be offered in 2009, but will be offered again in 2010.

Test locations

The following test locations are planned, demand and resources permitting: Vancouver, Edmonton, Calgary, Saskatoon, Winnipeg, Toronto, Ottawa, Montreal and Halifax.

Study companions

EAC Certification: Study Guide and Exemplars

To assess your readiness and see what the tests entail, check out EAC Certification: Study Guide and Exemplars. Each volume of the Study Guide provides you with a comprehensive introduction to one of the certification tests, including a practice test, an answer key and sample results of a pass and a failure, with markers’ comments. Working through the relevant volumes of the Study Guide is a hands-on way to engage with the standards and identify gaps in your current knowledge and skills.

Meeting Editorial Standards: EAC’s apprentice on a bookshelf

This two-volume self-study educational tool covers core editorial skills in a Canadian context. It is adaptable to the needs of all editors—from beginners who are learning the craft to established professionals who are checking and broadening their knowledge. The approach is suitable for either independent study or course work.

Journalism is Dead, Long Live Journalism!

Here’s an event that landed in my mailbox. Too bad I don’t live in Toronto; sounds interesting!

Canadian Journalism Foundation

Canadian Journalism Foundation

Journalism is Dead; Long Live Journalism
How the web is reinventing journalism

There’s no debate that journalism is in the midst of an alarming transition. Newspaper circulation figures, advertising revenues, job openings and journalists’ wages have been in a downward slide for several years. At the same time, the internet has given birth to new forms of journalism. Green shoots are emerging in the form of online news gathering and reporting, the rise of social media, citizen journalism and crowdsourced news.

This is where the debate begins. What will these changes mean for democracy? Is there a business model for quality journalism? And what will the jobs of the future look like?

Join Rem Rieder, editor and publisher of the American Journalism Review, in conversation with Ira Basen, CBC writer and producer of “News 2.0: The Future of News in the Age of Social Media”, as they explore these questions and more.

There is no cost to attend, but guests must register (see link below). After the presentation there will be a Q&A with the audience followed by a cocktail reception.

You are invited to the following event:
Journalism is Dead; Long Live Journalism

Tuesday, September 15, 2009 from 6:30 PM – 8:00 PM (ET)

Innis Town Hall
2 Sussex Ave.
Toronto, Ontario M5S 1J5


Can you attend this event?  Respond Here
For more information click here

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