Hear the Organizer’s Voice!

All TALKING! All THINKING! ALL HOUR LONG!

All TALKING! All THINKING! ALL HOUR LONG!

Tomorrow at 17:00 PDT (or 20:00 EDT, or barely into Wednesday at 00:00 GMT) you can hear the organizer of The Shebeen Club interviewed on Blog Talk Radio with Wayne Herlbert. In addition to the possibility he’ll mention an up-coming title or two for his publishing house, here’s what Mr. Herlbert is claiming will be discussed:

Independent book publisher and President of Atomic Fez Publishing, Ian Alexander Martin, shares his views on current and future trends in the publishing industry. Ian describes the challenges facing publishers in the current economy and with the rapid changes taking place in the publishing industry. Ian shares his thoughts on genre busting fiction, developing a niche market for specific titles, and how an author can get published in today’s highly competitive marketplace. Ian also offers some advice for successful online book marketing including some very unique and unexpected tactics for which Atomic Fez has become famous.

Frankly, it might be a bit of a stretch to say that “Atomic Fez Publishing has become famous”, but we’re hardly going to dissuade Mr. Herlbert at this point.

The interview is an hour long, so Ian will have to work at being briefer than normal. More than likely, about half-way through everyone will get far off the subject and start debating the various advantages of tea-making techniques. Also possible is comparing of the cinematic visions of Akira Kurosawa v. Francis Ford Coppola or Terry Gilliam v. Orson Welles.

It’s also entirely likely that they’ll talk about books. You never know.

  • STREAMING LIVE: Tuesday, May 31st at 5PM Pacific / 8PM Eastern / 00:00 GMT (Midnight at the start of Wednesday): CLICK HERE

UPDATED: and we’re done! For those of you who missed it, head TO THIS PAGE and click the little button on the player to start the 66 minute babble. Or, if you’re into that sort of thing and would rather download it and play it as a podcast, HERE’S A LINK FOR THAT.

Job Posting: Newsletter Marketing Consultant

Unhappy Hours

Unhappy Hours

I got this one off Twitter, following the Hired Guns. There are an awful lot of jobs being publicized on Twitter lately.

(and if you’re wondering where/when our April Shebeen Club meeting is, it’ll probably be next Tuesday at Revel upstairs, but we’re having a bit of difficulty pinning people down for that. Stay tuned, I’ll post it as soon as I know)

The Hired Guns are seeking a seasoned Newsletter Marketing Consultant with top-notch email experience for our client, a leading education publisher. You will work to take newsletter marketing for their Teachers division to the next level by managing the strategic development and deployment of newsletters targeting educators for nursery through grade 12.

Gun Profile:

While you’ve got significant experience managing and testing email campaigns, you’ve got a true gift when it comes to newsletters. You know how to optimize them for peak performance and to significantly improve metrics through your innovative approach to newsletter marketing. But that’s because you understand list management and CRM, through and through. It’s important you have experience establishing testing plans and list segmentation, and you’ll need to be comfortable advising clients on strategy and sticking to your guns. Bottom line, you love this sub-vertical within e-marketing, and you’re comfortable and confident in your command of best practices.

Nitty Gritty:

As the Newsletter Marketing Consultant, you will be focused on reinventing the teacher newsletter. Then, you’ll manage and establish monthly deployments, deliver a test plan, and customize an advanced testing dashboard. You’ll incorporate past tests, Omniture data, hypotheses, and content strategy to decide on next actions, and you’ll set up for future testing, data reporting, and campaign management in conjunction with the larger parent organization.

You will design and build the necessary assets, including preparing strategic briefs for client approval. Expect to go through about two rounds of revisions per creative, resulting in copy and design that’s brand-friendly and encourages direct response. You’ll need to deliver creative design assets in the preferred format and make final hand-coded HTML files cross-browser ready. So diplomacy is key.

Inside Skinny:

Maybe you were once an teacher or have other experience working in or serving the education community. It’s not necessary you eat, sleep, and breathe the education market, but any familiarity you bring to the table will make your job a lot easier.

Net-Net:

It’s a fun subject, a celebrated company, and a fantastic opportunity.

CBC Senior Communications Position

A new job has come in over the transom: this one’s primarily marketing, so may the best Canadian Content pimp win!

(I am sure the CBC is horrified by that, but oh well!)

Communications, Community Outreach & Marketing Professional

CBC/Radio-Canada – Vancouver, Canada Area

Job Description

Pour lire cette offre d’emploi en français, SVP visitez notre site web: http://www.radio-canada.ca/emplois et cherchez sous l’offre: VAN00360

If you are interested in public broadcasting and strive to take pride in what you do, look no further. This is the place for you. The national public broadcaster, CBC/Radio-Canada will give you the opportunity to work on projects you wouldn’t find anywhere else.

CBC British Columbia is seeking a dynamic marketing communications professional with a passion for community development and public broadcasting. As a Senior Communications Officer you will be instrumental in raising the profile of CBC British Columbia across the Province. You bring an innovative spirit to your work, and thrive in fast paced environments. If you are a marketing pro with a community background then this is the job for you!

Desired Skills & Experience

We are looking for candidates with the following profile:

Develop and implement strategic, integrated marketing plans to promote local TV, radio, online and community programming in BC.

Create and execute innovative marketing strategies for online and social media platforms.

Diversify and manage CBC Vancouver’s community sponsorship and partnership program through the negotiation and coordination of strategic partnerships.

Superior negotiation skills and the ability to navigate complex issues to bring about agreement.

Write, edit and produce a range of marketing materials (print and broadcast); Write and produce television, radio and online promotions.

Conceptualize and develop publicity concepts and approaches, including developing and pitching story ideas to appropriate media, developing and producing supporting visual and print materials, organizing publicity activities, directing photo shoots and handling a wide variety of media inquiries and requests.

Imaginative, resourceful and always ready with a solution to a challenge or suggestion for a more effective/efficient way to do business.

Ability to work flexible hours often at short notice depending on activities and events.

Sense of humour.

Working knowledge of Vancouver’s diverse communities and an established network within those communities.

Demonstrated public speaking and networking skills. Success in crafting dynamic and persuasive presentations.

Graduation from University or Community College with a diploma or certificate in Public Relations or Communications, or an equivalent combination of education, training and experience.

Minimum of five years direct experience in promotion and marketing. Job also requires demonstrated superior writing skills, leadership, creativity, strategic thinking, planning, organizational ability and interpersonal skills. Knowledge of CBC radio and television broadcasting is required.

 

Job Posting of the Day: Sarasota Herald-Tribune

Sarasota Herald-Tribune

Image via Wikipedia

Pure genius. Found right here on WordPress.com via Gawker, and YES IT IS A REAL JOB POSTING. More proof, if proof were needed, that Florida is a universe unto itself.

We want to add some talent to the Sarasota Herald-Tribune investigative team. Every serious candidate should have a proven track record of conceiving, reporting and writing stellar investigative pieces that provoke change. However, our ideal candidate has also cursed out an editor, had spokespeople hang up on them in anger and threatened to resign at least once because some fool wanted to screw around with their perfect lede.

We do a mix of quick hit investigative work when events call for it and mini-projects that might run for a few days. But every year we like to put together a project way too ambitious for a paper our size because we dream that one day Walt Bogdanich will have to say: “I can’t believe the Sarasota Whatever-Tribune cost me my 20th Pulitzer.” As many of you already know, those kinds of projects can be hellish, soul-sucking, doubt-inducing affairs. But if you’re the type of sicko who likes holing up in a tiny, closed office with reporters of questionable hygiene to build databases from scratch by hand-entering thousands of pages of documents to take on powerful people and institutions that wish you were dead, all for the glorious reward of having readers pick up the paper and glance at your potential prize-winning epic as they flip their way to the Jumble… well, if that sounds like journalism Heaven, then you’re our kind of sicko.

For those unaware of Florida’s reputation, it’s arguably the best news state in the country and not just because of the great public records laws. We have all kinds of corruption, violence and scumbaggery. The 9/11 terrorists trained here. Bush read My Pet Goat here. Our elections are colossal clusterfucks. Our new governor once ran a health care company that got hit with a record fine because of rampant Medicare fraud. We have hurricanes, wildfires, tar balls, bedbugs, diseased citrus trees and an entire town overrun by giant roaches (only one of those things is made up). And we have Disney World and beaches, so bring the whole family.

Send questions, or a resume/cover letter/links to clips to my email address below. If you already have your dream job, please pass this along to someone whose skills you covet. Thanks.

Matthew Doig

Sarasota Herald-Tribune

1741 Main St.

Sarasota FL, 34236

(941) 361-4903

matthew.doig AT heraldtribune.com

I’m in!

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Shebeen Club Mixer Monday, March 21st

The Auld Shebeen

The Auld Shebeen

Just a social night this month: no speaker, no pressure. Bring whatever you’re working on for boasting/comparison purposes! $25 at the door gets you dinner and a drink and the best literary cadre of companions in all of Vangroover! That’s the price for our special menu, or this once you can order off the regular menu and “pay as you go.”

Next month we’ll be back to our usual meet&greet/presentation/arguing and drinking schedule.

UPDATE: It’s apparently World Poetry Day on Monday.

Monday is World Poetry Day and, coincidentally, the anniversary of the first twitter tweet. Celebrate with a “twaiku” by Elizabeth Alexander:

Teeny tiny poem

Teeny tiny poem/just enuf 2hold/1 xllent big word/Impluvium/open-eyed courtyrd/collectng rain/as all poems do/ skylife, open/birds do:/ tweet

More on UN World Poetry Day here
NYTimes article here
Four New Twitter poems (including Alexander’s) here