Selling Out: How Presales Can Make Your Book a Hit


To whom it may someday concern, in a minor way

Dear Author Arbitrageur

Who: The Shebeen Club presents author, speaker, and sales trainer Shane Gibson

What: Selling Out: How Presales Can Make Your Book a Hit

When: 7-9pm Monday, October 25th (one week later than our usual date)

Where: A private dining room upstairs at Revel Room, 238 Abbott Street just off Gastown, near the Woodward’s Building

Why: Because Shane’s latest book sold out its entire first printing before it was officially available for sale. We want to know how, and so do you!

How (much): $20 early-bird tickets/$25 at the door includes dinner and a glass of wine or beer

I worked as Shane’s editorial assistant on his latest book, Guerrilla Social Media Marketing (co-authored with Jay Conrad Levinson, the Guerrilla Marketing Guru) and while I was typing it up, I kept thinking what a great book it was. This is by way of disclosure, not puffery. Seems thousands of others feel the same way: the book officially sold out its first printing on September 30th; it wasn’t actually in stores until October 3rd.

That is what you call a successful book launch.

Shane is here to tell us how he and Jay did that, and teach us techniques that we can use on our own book launches, whether we’re publishers, editors, or authors. I only know one tip: 85% of life is showing up, so show up on October 25th and prepare to learn powerful tools for marketing your book from an author who’s not afraid of success! At this point, it just might be scared of him!

Shane Gibson

Shane Gibson

Shane Gibson is an international speaker and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America.

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down, Closing Bigger: the Field Guide to Closing Bigger Deals, and his new book published by Entrepreneur Press (McGraw Hill) called Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.

Blogging since 2002, and podcasting since 2004 Shane drives the majority of his business from social media, and social networks. He has been published in numerous publications as an authority on the topics of leadership, marketing, social media, and sales performance. Some of these publications include CMA Magazine, the Financial Post, the Globe and Mail and Profit Magazine.

7-7:30 Meet & Mingle

7:30-8 Listen and Learn

8-9 Grinning maniacally while counting on your fingers and phoning your accountant

Bukowski: The Worst Hangover

I had a somewhat Bukowskian experience of my own recently, when I arrived at work just after a woman had been beaten, raped, and thrown from a fifth-story window at the Regent Hotel, just across the alley from my office. I didn’t hear the thud, but I did arrive in time to see the many various vehicles with the flashing, multi-coloured lights, and to listen to her cousin wailing in grief for three-quarters of an hour before Victims’ Services calmed her down.

And so, with that intro, welcome to our Bukowskian interlude:

via CelluloidBlonde

GOING PRO: Getting Real in the Writing World: our September meeting

Shakespeare got to get paid, son

You think them sonnets write themselves?

Who: The Shebeen Club presents author, editor, Federation of BC Writers Executive Director Sylvia Taylor


When: 7-9pm Monday, September 27th (one week later than our usual date)

Where: A private dining room in Rogue Wetbar in Waterfront Station

Why: Because in this economy, you either go pro or you go out of business

How (much): $20 early-bird tickets/$25 at the door includes dinner and a glass of wine

Come Out of the Cave and Into the Village!

Getting published and making a living isn’t just about writing anymore – it’s about building a solid foundation, a platform, of credibility and expertise. For experienced and emerging writers alike, we need to build our presence from the ground up, with good planning, good tools, good materials and creative flair. Treat yourself as an entrepreneur and you add to your chances of business success, particularly in a hostile economic climate like this one.

About Sylvia Taylor: Sylvia Taylor is an award-winning writer, editor, consultant, journalist, and educator with a passionate commitment to communication. As an entrepreneur and Executive Director of the Federation of BC Writers she brings what needs to be said into the world through the sublime balance of the Art & Engineering of Creativity.

New! Improved! Tonight, for the first time we’ll be at a new downtown location: a private dining room in the beautiful Rogue Wetbar in Waterfront Station. Register in advance and save $5!

BizBooks Moving Online Event this Saturday

Biz Books

Biz Books, yo

Bizbooks is one of the best independent stores in the city (hell, it’s one of the ONLY ones left! but it was always great) and now they’re closing their Cordova street location and moving to virtual space. Come out Saturday and help them wrap things up in style.

Well, we are now in August and after 14 years, our time on Cordova Street is drawing to a close. We have loved being here, the community, our great neighbours, our fantastic landlords, our wonderful customers. To all of you who were so much a part of this great run thanks and please come on by Saturday, August 14th as we say “Thanks for the Cordova Street Memories ” and celebrate both our time here as well as our new “Online and… On Location” adventure!

The Biz Books “Moving Online and On-Location Party will include:

-Snacks and refreshments!

-Door prizes and giveaways!

-An extra 14% off of our already fantastic price reductions!

Come on by and share a story with us!

The store will open at noon and the party will swing between 2pm and 8pm

And as the song says “We’re here for a good time…not a long time….”

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Beach Reads: Shebeen Club June Meeting

Beach Books

Beach Books

Join us and local authors as we confess our secret passion for Judith Krantz, our forbidden lust for Ken Follett, our unslakeable thirst for Josephine Hart and undead-themed updates of old Bronte Sisters novels.

Yes, it’s time for a party to celebrate our favorite Beach Reads!

Local authors are strongly encouraged to attend and proudly introduce us to any Beach Reads they’ve written, from thrillers to erotica. But I’m allergic to Open Mic Nights, so I doubt there will be many readings; I was traumatized by a wandering sestina artiste as a youngster and have never recovered.

Dress: beachy or bitchy, your choice!

As always, $20 buys you dinner and a drink and some of the finest literary company around! Choice of four entrees: entree salad, bangers and mash, fish and chips, or vegetarian pasta.

7-9pm Monday, June 21
The Shebeen
Behind the Irish Heather, 212 Carrall Street in Gastown

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